What is Content Marketing?
You could ask 20 different marketers what marketing is and would probably get 20 different answers, but the gist of it would be the same.
Content marketing is a marketing strategy, which involves the creation of engaging content aimed at your target audience. The publication and distribution of that content is normally through online media, such as blogs or Social Media, to drive new traffic to your website or online shop. This, in turn, gives you new customers to your business.
Why use content marketing?
The main reason why you should use content marketing is that your customers love it. Consumers spend a large proportion of their day on mobile devices and a lot of that time on social media. And this is where your content can be found. If your content speaks to them, they will follow you, like your posts, and visit your website to find out more.
The more content you create, the more your followers will see you as an expert in your niche. It will build trust and rapport with your audience and an awareness of your brand, which in turn, builds loyalty. The key is to be consistent; consistency in posting creative content brings people back to your business again and again.
Why pick me?
I can create content that is aimed at your target audience. Between us, we can look at what your audience wants and what problems you can solve for them. Then your content will strike a chord, they will engage with your business, and want more.
It’s about getting the right content to the right people at the right time….and for the right reasons.
I can help you develop your content by creating a content strategy. This will include using your brand’s voice, researching keywords and hashtags where necessary, SEO (search engine optimization) and creating backlinks to your website. Give me a call now and let’s get started!