Samples of written work

Sample Blog Post

Attracting new customers versus retaining existing customers

When we think of marketing our businesses, most of us focus our attention on getting new customers. It always feels more constructive and is more financially appealing to gain new customers, but unless your business is a new one, it is worth looking at how to gain more value out of your existing customers too….
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Sample Newsletter

Le Jardin d’Eden Garden Centre

Welcome to the July edition of our newsletter. We’re sending this letter out a little earlier to remind everyone that we have a Painting and Sketching workshop at Le Jardin d’Eden on 2nd July from 2pm – 5pm. This is being run by Joycelyn Bridge – if you’d like to join us, please let me know. All abilities are welcome, so come along and share your creativity under the watchful guidance of an expert.

We have a lovely summerhouse where you can enjoy a hot or cold drink and a snack, so even if you’re not interested in the workshop, you can relax in a lovely atmosphere and take a look at the plants, flowers and shrubs we have on offer.

Sample ‘Home’ page

PR Housesitters – International Housesitting Service

You find you need to go away; it may be on holiday, business, or it could be a family emergency and you are not sure what to do with your adorable pet/s. You would rather they remain in comfort and without disruption within their home environment, awaiting your return home, or you just simply don’t wish to leave your home unoccupied. These are some of the most frequent reasons why people are searching for the right person/couple for their home….look no further, you have found the solution – PRHousesitters16490.
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Sample Profile for LinkedIn

I wrote all of this person’s profile and work history for her LinkedIn profile page.

“I relocated to France in 2007 from Santa Barbara, in California, where I had lived for over 20 years.

I am ambitious, enthusiastic and self-motivated, driven by a determination to succeed. Committed to delivering exceptional customer service, I am well-organised and have the ability to work on my own and within a team. I have vast experience of working with high net worth clients, advising them on current market conditions in order to negotiate successful sales and rentals of properties and always strive to ensure the continued reputation of the company I work for.”
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Sample Blog Post – as a guest blogger

It’s official! Parisian women allowed by law to wear trousers!

I was surprised to see the news that Najat Vallaud-Belkacem, the minister for women’s rights, has managed to change the law banning women from wearing trousers in Paris! I didn’t know this law existed. Apparently this law was passed some 200-odd years ago and stated that women wanting to ‘dress like a man’ (!) had to get official permission from the authorities.
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Sample ‘Marketing Matters’ article in local ex-pat magazine

This is a regular monthly article that started in March 2016

Welcome to Marketing Matters. I am really excited to be a part of The Deux Sevres Monthly and I hope you find my column useful. If there is anything you’d like me to talk about in future issues, please feel free to email me.

Whether you’ve just started your business, or have been going for a while, planning and organisation at the beginning of the year is a key factor to success. Plan your business goals so you know what you want to achieve. For example, one of my goals for this year is to keep my website updated. Having a plan forces you to look at what works well for you and what doesn’t, and to look at what you need to do next.
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Sample Blog Post – Manot Musique

Manot Music Festival Blog – June 2015
Manot Festival Itinerary – what’s happening and when

With less than a week to go to the Music and Arts Festival in Manot (16500), it’s ‘all go’ for everyone involved. The musicians are busily practicing and perfecting their set list; the stallholders are putting the final touches to the arts and crafts they’ll be presenting; the dancers are ramping up for their performance and the tea dance and Sheila, from Portman Fitness is getting her demonstration ready.

It’s been non-stop for all of us with making sure posters are up and that the event is advertised in as many places as we can find. There is an article in Etcetera magazine and an article will be published in the Charente Libre later this week.
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